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http://en.wikipedia.org/wiki/Palazzo_della_Civilt%C3%A0_Italiana
The Palazzo della Civiltà Italiana, also known as the Palazzo della Civiltà del Lavoro or simply the Colosseo Quadrato(Square Colosseum), is an icon of Fascist architecture. It lies in the district of Rome known as the Esposizione Universale Roma(also known as ‘E.42’ and ‘EUR’). It is particularly symbolic of this district, exemplifying its monumentality.
The Palazzo della Civiltà Italiana was constructed as part of the program of the Esposizione Universale Roma, a large business center and suburban complex, initiated in 1935 by Benito Mussolini for the planned 1942 world exhibition and as a symbol of fascism for the world. The Palazzo was designed by the architects Giovanni Guerrini, Ernesto Bruno La Padula and Mario Romano and constructed between 1938 and 1943. It was inaugurated on 30 November 1940 as the centerpiece of the Esposizione and continues to be its most iconic building. The structure is also considered one of the most representative examples of Fascist architecture at the EUR.
Between 2003 and 2008, the palace has been closed to the public for restoration. From 2015, it will house the headquarters of luxury fashion label Fendi for the next 15 years at least. Fendi will reportedly pay 2.8 million euros per annum to inhabit the space. The ground floor of the building will reportedly be left clear to house exhibitions celebrating Italian craftsmanship.
The EUR provides a large-scale image of how urban Italy might have looked if the fascist regime had not fallen during the war—large, symmetrical streets and austere buildings of limestone, tuff and marble, in either stile Littorio, inspired by ancient Roman architecture, or Rationalism. Its architectural style is often called simplified neoclassicism.Marcello Piacentini, the coordinator of the commission for E42, based it on the Italian Rationalism of Pagano, Libera, and Michelucci.
The design of the “Square Colosseum” was inspired more to celebrate the Colosseum, and the structure was intended by Benito Mussolini as a celebration of the older Roman landmark. Similar to the Colosseum, the palace has a series of superimposed loggias, shown on the facade as six rows of nine arches each. These numbers are said to be an allusion to the name of the Fascist dictator: “Benito” having six letters and “Mussolini,” nine.[by whom?]
The palace is entirely clad in travertine marble, as is characteristic of buildings in the EUR. It is a parallelepiped on a square base, with six levels rising above a podium. The scale is imposing: the base covers an area of 8,400 square meters, and the building has volume 205,000 cubic meters with a height 68 meters (50 meters from the base).
